User Profile for Ms. Laura "Pistachio" Fitton (pistachio)

Bio: For more than 15 years Laura Fitton has focused on reshaping society and business through ideas and information. She's is a communications consultant and speaker who helps companies participate productively and proactively to be more competitive. Her clients learn to develop their businesses dynamically by engaging with their audiences, listening, and responding effectively to the new realities of business.

Laura asks a lot of questions. She wants to KNOW how society and business can be changed by communicating ideas, and she's been poking at that professionally for more than 15 years. She reshapes ideas to make them more intuitive, more effective, and easier to spread. She creates productive, proactive participation that makes businesses more competitive.
Whether overhauling their presentations skills, developing a high-stakes investment pitch or expanding their social media strategies, or capturing her input on their advisory board, Pistachio's clients develop more dynamic businesses. They engage with audiences, listen, and respond to the new realities of communication as the web evolves.

Pistachio is a blogger, an authority on business use of Twitter and is in the vanguard of thinkers exploring how social media will reshape business. She's a prolific business writer and is published on diverse topics from science to racism to lead poisoning.

Laura studied science writing with Carl Sagan, has been a marketing executive, consultant, speaker, rock climber, journalist, blue-water sailor and chef. She graduated magna cum laude from Cornell's eclectic College Scholar program. She lives in Boston, plays ice hockey and practices Ashtanga yoga.

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