Personal Democracy Forum 2008
Note by Mr. Jordan Raynor:
Ravi Singh - Ravi Singh is CEO and founder of ElectionMallT Technologies, Inc., a non-partisan technology solutions firm providing citizens, candidates, and political parties with the necessary online tools, services, and products to help them win elections via the Internet. The company, featured in "Click the Vote" March 2004 BusinessWeek MagazineR, is considered the largest and fastest growing campaign and election technology firms in the United States. With offices in Washington D.C., Chicago, and Los Angeles, the company provides a unique "one-stop" technology approach for a variety of candidates including three presidential campaign cycles. In 2004, USA Weekend MagazineR named Ravi Singh as one of the "five new powerbrokers whose sites and bytes may well influence how you cast your ballot come November." Just this past year Singh was named a "Rising Star" by Campaigns and Elections MagazineR. One of the most prestigious honors in politics, the "Rising Star" award goes to people 35 or under who have already made a significant mark in political
consulting or advocacy.
SAS - Software as a Service
1.2 million candidates running for office across the country.
$% billion spent in 2004
More than $9 billion spent already in 2008
- 60% National
- 40% State and Local
This market is HIGHLY UNDERSERVED by technology
High end campaign - national campaigns (POTUS, Senate)
Medium size campaign (statewide, constitutional amendments)
Small end campaign (state rep., state sen., city council)
CANDIDATES need a central location to purchase and utilize technology and comm. w/ voters
VOTERS need information to learn about candidates, connect w/ campaigns, and communicate w/ other voters
Lifecycle of campaign is extended! Congressional candidates are keeping campaign sites up long-term.
High end campaigns have sites up 18 months before election
Election Mall manages 54 behaviors that break down into 5 categories:
1. Raise Money
2. Build Infrastructure
3. Manage communications
4. Promote awareness (GOTV)
5. Buy campaign promo items
Why does PayPal, Google and all these guys have trouble raising money outside of federal?
eTicket - great way to raise money online is to purchase tickets online
Election Mall has 721 clients today (50 in 2004)
Presidential tools are being applied to local campaigns
Customized PRINT postcards. People can log-in and send physical post cards to potential supporters
One thing some of us forget is that people love to send and forward emails. Fun things like eYardSigns are fun for supporters to send to their friends.
Dan Burton - Daniel Burton is Senior Vice President, Global Public Policy for salesforce.com, and has played a leadership role in the development of US technology policy for over twenty years. Prior to joining salesforce.com in January 2006, he was Vice President of Government Affairs for Entrust (2000-2005) and Vice President for Government Relations for Novell (1995-2000). Previously, he was President of the Council on Competitiveness where he was a pioneer in the effort to establish government technology policies for the US high-tech industry. Before joining the Council, Mr. Burton was the Executive Director of the Economic Policy Council of the United Nations Association-USA. He has also served as a Fellow in the US-Japan Leadership program and done economic development work in West Africa.
Why can't the web do the same thing for business as it is for consumers? - underlying theme behind salesforce.
Salesforce is the second fastest growing software company (Google is #1)
Monthly subscription fee for salesforce.com but there is no software cost
It's not just the POTUS campaigns we should be focusing on...such a larger market out there
Dashboard allows you to manage fundraising for campaigns
Campaignforce makes it incredibly easy to access the contact information for all donors to your campaign. It also gives you easy access to what other campaigns your donors may be giving to
Ron Paul and Mitt Romney ran their campaigns through campaignforce.com
Sales Force launched ideas.com which is basically a glorified polling site. Michael Dell wanted to use it to get feedback on Dell products. Starbucks used it to get suggestions from consumers
Adi Sideman - CEO of OddCast
Over 9,000 clients
Technology allows people to represent themselves via avatars
Products have included Elf Yourself
Someone can call in and update the avatar content via phone
ESPN uses avatar for consumers to report their own sports news
AMAZING technology and incredibly easy-to-use avatars. This can be used for town-halls, fundraising, etc...
The demonstration Avi used was incredible. You can use 3D avatars to link back to your site! The content of the avatar is incredibly easy to use and change. Avi gave the example of some politicians literally recording a message on their phone and uploading it to their avatar
You don't have to download software, it's all on the web and it is incredibly easy to do.
THIS IS UNBELIEVABLE
Starts at $10 a month
consulting or advocacy.
SAS - Software as a Service
1.2 million candidates running for office across the country.
$% billion spent in 2004
More than $9 billion spent already in 2008
- 60% National
- 40% State and Local
This market is HIGHLY UNDERSERVED by technology
High end campaign - national campaigns (POTUS, Senate)
Medium size campaign (statewide, constitutional amendments)
Small end campaign (state rep., state sen., city council)
CANDIDATES need a central location to purchase and utilize technology and comm. w/ voters
VOTERS need information to learn about candidates, connect w/ campaigns, and communicate w/ other voters
Lifecycle of campaign is extended! Congressional candidates are keeping campaign sites up long-term.
High end campaigns have sites up 18 months before election
Election Mall manages 54 behaviors that break down into 5 categories:
1. Raise Money
2. Build Infrastructure
3. Manage communications
4. Promote awareness (GOTV)
5. Buy campaign promo items
Why does PayPal, Google and all these guys have trouble raising money outside of federal?
eTicket - great way to raise money online is to purchase tickets online
Election Mall has 721 clients today (50 in 2004)
Presidential tools are being applied to local campaigns
Customized PRINT postcards. People can log-in and send physical post cards to potential supporters
One thing some of us forget is that people love to send and forward emails. Fun things like eYardSigns are fun for supporters to send to their friends.
Dan Burton - Daniel Burton is Senior Vice President, Global Public Policy for salesforce.com, and has played a leadership role in the development of US technology policy for over twenty years. Prior to joining salesforce.com in January 2006, he was Vice President of Government Affairs for Entrust (2000-2005) and Vice President for Government Relations for Novell (1995-2000). Previously, he was President of the Council on Competitiveness where he was a pioneer in the effort to establish government technology policies for the US high-tech industry. Before joining the Council, Mr. Burton was the Executive Director of the Economic Policy Council of the United Nations Association-USA. He has also served as a Fellow in the US-Japan Leadership program and done economic development work in West Africa.
Why can't the web do the same thing for business as it is for consumers? - underlying theme behind salesforce.
Salesforce is the second fastest growing software company (Google is #1)
Monthly subscription fee for salesforce.com but there is no software cost
It's not just the POTUS campaigns we should be focusing on...such a larger market out there
Dashboard allows you to manage fundraising for campaigns
Campaignforce makes it incredibly easy to access the contact information for all donors to your campaign. It also gives you easy access to what other campaigns your donors may be giving to
Ron Paul and Mitt Romney ran their campaigns through campaignforce.com
Sales Force launched ideas.com which is basically a glorified polling site. Michael Dell wanted to use it to get feedback on Dell products. Starbucks used it to get suggestions from consumers
Adi Sideman - CEO of OddCast
Over 9,000 clients
Technology allows people to represent themselves via avatars
Products have included Elf Yourself
Someone can call in and update the avatar content via phone
ESPN uses avatar for consumers to report their own sports news
AMAZING technology and incredibly easy-to-use avatars. This can be used for town-halls, fundraising, etc...
The demonstration Avi used was incredible. You can use 3D avatars to link back to your site! The content of the avatar is incredibly easy to use and change. Avi gave the example of some politicians literally recording a message on their phone and uploading it to their avatar
You don't have to download software, it's all on the web and it is incredibly easy to do.
THIS IS UNBELIEVABLE
Starts at $10 a month
