Content Convergence & Integration 2008

Session: Strategic Content Publishing Decisions: How do I get my organization from here to there?
Description
When done well, publishing content to multiple media can be a beautiful thing. When done poorly, it can have some nasty unintended consequences. When it's up to you to lay out a strategy for your department or organization, what pitfalls should you watch for?

Some of the most important conversations at conferences happen in the hallways, when an animated disussion breaks out between a practtioner and a consultant, and perhaps a vendor who has overheard the conversation and joined in to offer yet another perspective. What happens is a frank, balanced discussion that results in the big aha. We wanted to bring those discussions into the conference for the benefit of all delegates, and to help decide which afternoon workshop to attend.
Session Details
Speakers: Bob Boiko
Leora Kornfeld
Michael Priestley
Jeff Sinclair
Paul Brown

Date: Thursday, March 13, 2008
1:30 PM - 2:25 PM
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Track: Debate to learn
Location: Pavilion Ballroom D
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