Content Convergence & Integration 2008
Session: Creating Web Content that Attracts and Persuades
Description
For your website to reach its full potential, your web writing must answer to two masters: humans and spiders.
Learn how to create web content that appeals to the emotional needs of your target audience as well as the logical needs of search engine spiders.
You’ll discover the most effective ways to drive traffic to your website and help “online guests” complete tasks as quickly as possible.
Providing positive online experiences will put your business in a better light and reflect well on your bottom line.
Learn how to create web content that appeals to the emotional needs of your target audience as well as the logical needs of search engine spiders.
You’ll discover the most effective ways to drive traffic to your website and help “online guests” complete tasks as quickly as possible.
Providing positive online experiences will put your business in a better light and reflect well on your bottom line.
Session Details
| Speakers: |
Rick Sloboda  |
| Date: | Thursday, March 13, 2008 11:00 AM - 11:55 AM |
| Were you there? | Log in to add this session to your personal conference calendar. |
| Rating: |
after 1 rating » Read the review |
| Track: | Tourism |
| Location: | Orca |
Reviews
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By: Ms Emma Hamer
on Mar 13 2008 at 04:30 PM GMT
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Yes! You can - and should - serve two masters.
The session addressed the challenge of creating content that people can find. No matter how good your content, if you can't get on the first 2 pages of Google, chances are no-one will ever read it. Rick suggested a series of measures that are simple (but not easy) to implement, and clarified the whole search-engine optimization blah-blah that is most often used to convince people that they can't do it. Not without the help of techies, that is. Well, the outcome of Rick's session: Yes, everyone can do it, and be good at it. As long as you understand that you're writing for two audiences: search-bots and spiders - and humans. |
