Content Convergence & Integration 2008
Session: Changing demands on content in tourism
Description
The internet continues to change the marketing landscape for the travel industry. Consumer expectations for content have changed and traditional information sources are continually challenged. How does Tourism BC take advantage of these changes and what can tourism operators do to get the word out?
Session Details
| Speakers: |
William Bakker  |
| Date: | Wednesday, March 12, 2008 10:00 AM - 10:55 AM |
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| Rating: |
after 1 rating » Read the review |
| Track: | Tourism |
| Location: | Orca |
Reviews
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By: Rahel Anne Bailie
on Mar 18 2008 at 04:22 AM GMT
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Bakker definitely knows his stuff
I was able to stay for a portion of the presentation before being called away to solve some conference crisis, so I didn't get the whole benefit of the session. But what I did sit through was engaging - William Bakker obviously has a good handle on his audiences and the technologies that could be used to serve them. Could be used is operative here because he is quite articulate about what works, what doesn't, and ow they've figured out where the sweet spots are. Bakker doesn't pull any punches, and was up front about showing where other organizations left room for improvement. I think this is important, because we learn from cautionary tales, not from best practices. I hope to get an opportunity to hear his entire presentation another time, to get the full benefit of what he had to say. |
