Content Convergence & Integration 2008

Session: Leveraging Social Media to Improve Site Results
Description
The web is opening up new possibilities in tourism. Discover how you can leverage these new trends and technologies to engage your target audience. Leverage social media to increase relevancy, increase your content repository using user-generated content and deliver your content to users in multiple formats.

This session will show you how your tourism organization can modify its web content strategy in ways that have measurable results.
Session Details
Speakers: John Starkey

Date: Thursday, March 13, 2008
10:00 AM - 10:55 AM
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Track: Tourism
Location: Orca
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