Content Convergence & Integration 2008

Convergence and integration—the themes of this conference—have long been key terms in the lexicon of the chief information officer. Today’s content management professionals need to speak this language, too. Your company has invested in the technology building blocks, including authoring tools, content management systems, and search engines. Now what? How do you combine tools and technologies to create business solutions that deliver value? The answer lies in solid strategies for content convergence and integration.

The business motivation driving the need for content strategies? The universal focus on improving customer satisfaction. Every organization, large or small, local or international, has strategic business initiatives focused on attracting and keeping customers. As a result, the growing demand for content convergence and integration is coming together around the customer.

This session explains why content management professionals need to think beyond their own departments, beyond their own tools and technologies. You’ll gain insights into how to think like a CIO and bring your content expertise to the customer satisfaction party at your company.