Web Content 2007 Chicago
Session: Building Online Communities
Description
It used to be said that "the brands who tell the best stories will win." No more. The amplification of the voice of the customer through social networking and other user-generated content has altered the truth to "the brands whose CUSTOMERS tell the best stories will win". Consumers have taken control and most companies don't know how to engage them. Learn how some companies are using technology to build brand loyalty and increase market share through online communities
Session Details
| Speakers: |
Bryant Shea
|
| Date: | Monday, June 18, 2007 1:30 PM - 2:45 PM |
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| Track: | Content Design & Access |
