Web Content 2007 Chicago

A content framework is the underlying structure for your content that enables you to effectively create, manage, retrieve and deliver content. It provides the common structures for content creation that support the customer relationship management lifecycle and ensures that content is consistently structured, written, and reused. A content framework makes it possible to consistently meet customer expectations.

This session introduces the methodologies and best practices for:

The definition of Customer Relationship Management Lifecycles
Techniques in mapping content types to the lifecycle
Design of modular content types
Design of content components that allow for both consistency of structure and delivery while still allowing for flexibility and creativity where appropriate
Developing a realistic content reuse strategy
Effective techniques for adopting a content framework.