Web Content 2007 Chicago

“We don’t need no stinkin’ taxonomy…” So you say? Just going to tag everything “socially”? Let that web 2.0 magic organize, evolve and watch content ‘emerge’ from the miasma of your unstructured shanty town of an intranet? Well guess again, Tonto. It ain’t that easy, as they say.

Yes, Web 2.0 concepts are valid. Emergence is a legitimate concept. In fact complexity and tagging actually have a great deal in common. In this session we’ll explore the role of folksonomies and help you understand where they fit in through the “continuum of information value” from low cost/low value, unstructured content and processes to higher cost, higher value, well constructed content with inherent organizing requirements and principles.

After this session you’ll be able to argue with the best of them and understand that it’s never an either/or scenario. We’ll give you tools to understand how to think about informal and formal taxonomies, social and structured tagging and when to apply each.