Web Content 2009 Tampa Bay

Session: [Case Study] Using Social Networks To Promote A Book Session Photos
Description
Come hear how unknown first time author Gary Unger took the advice of his publisher and signed up on LinkedIn and immediately started seeing incredible sales from a soft selling strategy. Gary’s book sold out at Amazon, Border and Barnes & Noble using an email campaign and the major social networks. Gary will tell of the successes and failures of his tactics and strategies in marketing his book on a no budget allowance. With the success of Gary’s activities a major market television broadcaster has asked Gary to make his book into a TV show. You’ll hear about the rules Gary broke and some he couldn’t. Gary’s message is fun, exciting and most of all empowering. Learn how you can apply these same strategies to increase sales and awareness of your business or even to improve your “social” standing. Social networking is the “word of mouth” marketing strategy on steroids when done properly.
Session Details
Speakers: Gary Unger

Date: Wednesday, February 18, 2009
3:10 PM - 4:00 PM
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Track: Case Studies
Location: Golf Room
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 Our attendees asked why we didn't have Confabb Notes last year; it was so powerful they demanded it for next year. 

Christina Mott, Conference Organizer

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