Social Media Marketing

Marketing in the 21st century is essentially about customers interacting with brands. In fact, half of the most popular websites in the world are social media. The speed of evolution of the social networking phenomena, and the fundamental changes it ...

Marketing in the 21st century is essentially about customers interacting with brands. In fact, half of the most popular websites in the world are social media. The speed of evolution of the social networking phenomena, and the fundamental changes it has brought about in the consumer-marketer relationship, has caught most marketers off guard. In these new, potent social spaces, average citizens are empowered to communicate directly, and effectively, with marketers. Marketers are vividly aware of the potential damage, or good, consumer sentiment in virtual space can have on their brands, their reputations and their bottom line. This conference will address ways in which the richness of information, dialogue and consumer insight inherent in social networks can be organized and drawn upon to further our understanding of consumer interactivity with brands.

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