Web Content 2007 Chicago Sessions
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Session Grid
| Time | Session Name | Track | Location | Attending? |
|---|---|---|---|---|
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7:30 AM
Ends: 8:30 AM
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Registration, Breakfast & Networking
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Log in | ||
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8:30 AM
Ends: 9:15 AM
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Using Web Content To Build the Customer Relationship
Organizations put a lot of effort into designing effective web sites (accessible, readable, usable) but now it’s time to move away from static content to interactive personali... |
Log in | ||
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8:30 AM
Ends: 9:15 AM
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The Blogzilla Report: Fact, Fiction, Fear: the monster of the Internet explored »
Everything you think you know about blogs is wrong, starting with the name. The original name for Chilean Sea Bass was the Patagonian Toothfish, and no one would buy it. Blogs a... 
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Tools & Technologies | Log in | |
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8:30 AM
Ends: 9:15 AM
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Designing Content for Usability »
What do you do with a site that looks fantastic but is a navigation nightmare? Duo Consulting's Creative Director will share the principle tenets of usability and how they apply... |
Content Design & Access | Log in | |
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8:30 AM
Ends: 9:15 AM
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Driving Effective Email Marketing Campaigns With Web Content Management »
Well designed, professional email marketing is the easiest and most cost-effective way to bring offers and messages to customers, prospects and partners while increasing site tr... |
Content Developement & Management | Log in | |
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8:30 AM
Ends: 9:15 AM
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Using Web Content To Build the Customer Relationship
Organizations put a lot of effort into designing effective web sites (accessible, readable, usable) but now it’s time to move away from static content to interactive personali... 
|
Log in | ||
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10:00 AM
Ends: 11:30 AM
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Rocketing to the Future of Interactive Marketing
From Renaissance cryptographer Leon Battista to Napoleon's Russian campaign of 1812 to George Jetson (and his son Elroy), bestselling author Jeff Zabin promises to cover a lot o... |
Content Design & Access | Log in | |
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10:30 AM
Ends: 10:45 AM
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Coffee Break
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Log in | ||
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10:45 AM
Ends: 12:00 PM
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Four Letter Words: How wiki and edit are making the Internet a better collaboration tool
A wiki is more then just a collaborative web site, it's a new way of doing things. So how do you introduce it to your organization, get people excited about it, and encourage wi...
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Tools & Technologies | Log in | |
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10:45 AM
Ends: 12:00 PM
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From Folksonomy to Taxonomy
“We don’t need no stinkin’ taxonomy…” So you say? Just going to tag everything “socially”? Let that web 2.0 magic organize, evolve and watch content ‘emerge’ f...
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Content Design & Access | Log in | |
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10:45 AM
Ends: 12:00 PM
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Developing a Content Framework to Support Relationships »
A content framework is the underlying structure for your content that enables you to effectively create, manage, retrieve and deliver content. It provides the common structures ... |
Content Developement & Management | Log in | |
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12:00 PM
Ends: 1:30 PM
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Lunch: Managing Radical Change in Turbulent Times »
Today’s most exciting businesses and markets are no longer characterized by incremental change or ratable evolution. We live in a time of radical obsolescence where current pr...
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Log in | ||
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1:30 PM
Ends: 2:45 PM
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Social Networking and Community Building Tools & Technologies
Online experts are saying that social networking on the web will be one of the top marketing strategies for accelerating new product launches as well as leveraging new thought l... 
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Tools & Technologies | Log in | |
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1:30 PM
Ends: 2:45 PM
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Building Online Communities
It used to be said that "the brands who tell the best stories will win." No more. The amplification of the voice of the customer through social networking and other user-generat... |
Content Design & Access | Log in | |
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1:30 PM
Ends: 2:45 PM
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Managing Content for Personalized Multi-Channel Publishing
Even with the influx of web content tools into the marketplace it is still difficult to manage personalized marketing campaigns across both online and print media. This session ... |
Content Developement & Management | Log in | |
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2:45 PM
Ends: 4:00 PM
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RSS: The Publish Subscribe Model
The introduction of RSS heralded the arrival of Publish/Subscribe as a generalized model for information exchange on the internet. When fully rolled out, every piece of informa...
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Tools & Technologies | Log in | |
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2:45 PM
Ends: 4:00 PM
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Website Optimization for Sales Lead Generation »
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Content Design & Access | Log in | |
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2:45 PM
Ends: 4:00 PM
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When Open Source Makes Sense
Organizations looking to avoid the high up-front costs of software licenses for their content management applications have a few options. Seth Gottlieb explains the spectrum of ... 
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Content Developement & Management | Log in | |
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4:00 PM
Ends: 4:15 PM
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Coffee Break
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Log in | ||
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4:15 PM
Ends: 5:00 PM
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Understanding Content Standard
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Tools & Technologies | Log in | |
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4:15 PM
Ends: 5:00 PM
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TBD
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Content Design & Access | Log in | |
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4:15 PM
Ends: 5:00 PM
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Modifying Content To Improve Search Engine Optimization »
Attendees will learn about the advantages of using content management tools vs. HTML to enhance their sites for Search Engine Optimization. Content in this session includes: ... |
Content Developement & Management | Log in | |
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5:00 PM
Ends: 7:00 PM
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Cocktail Reception - CM Pros Face-to-Face
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Log in |
